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emulation group
  • Final Exam Chapters 9-12 Exam in Unit 1
  • Time limit: No time limit
  • Length: 20 questions
  • Scored out of: 100 Points
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  • Time Remaining: Not Timed
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Exam
1)
Identify the four stages of the product life cycle and give a product example of each cycle?
(5pts)
2)
What is the Federal Trade Commissions' definition of  a " New" product?
(5pts)
3)
Identify the five steps of the "New product development process". Which is the most important?
(5pts)
4)
Define benchmarking and give an example
(5pts)
5)
Discuss the social value of new-product development activities that seem to encourage people to discard products that are nto all worn out. Is this an econmic waste?  How worn out is worn out?
(5pts)
6)
What is the difference between " selling direct' and direct marketing?
(5pts)
7)
Define discrepancy of assortment and give an example.
(5pts)
8)

List the the three types of marketing exposure?

(5pts)
9)
List and explain the four types of regrouping activities that middlemen use to create a value for their service?
(5pts)
10)

Give three advantages of a manufacturer using a dual distribution system

(5pts)
11)
Define the total cost approach when evaulating Physical Distribution Systems. Give examples of how comflicts might occur  between different departments in an organization.
(5pts)
12)
List the 5 transport modes, and compare their cost and delivery speed to each other.
(5pts)
13)
Identify the 6 actual expenses incurred for total inventory cost.
(5pts)
14)
Clearly differentiate between a warehouse and  a distribution center. Explain how a specific product would be handled differently by each.
(5pts)
15)
If a retailer operates only from a website and ships orders by UPS, is it freed from the logistics issues that face traditional retailers? Expalin your thinking.
(5pts)
16)
What is an agent middleman's marketing mix?
(5pts)
17)
Discuss a few changes in the marketing enviromnent that you think help to exlain why telephone, mail-order, and Interner retailing have been growing so rapidly
(5pts)
18)
How do you think a retailer of Whirlpool washing machines would react if Whirlpool set up a website and sold direct to consumers, and shipped direct from its distribution center? Explain your thinking.
(5pts)
19)

What is the difference between  an Agent Middleman and a Manufacturingt Agent?

(5pts)
20)
Idfentify three reasons why a company has to have some type of reverse channel policy.
(5pts)
This is the end of the test. You can go back and review/change your answers, or you can submit your work. Once you submit the test for grading you will not be able to change your answers and will not be able to review the questions or answers until the graded test is returned to you.