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emulation group
  • Marketing Exam 1 ch 1-4 Exam in Chapters 1-4
  • Time limit: No time limit
  • Length: 20 questions
  • Scored out of: 100 Points
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  • Time Remaining: Not Timed
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Exam
1)
 Distinguish between micro and macro-marketing?
(5pts)
2)
 Define and give a real life example of a planned economic system.
(5pts)
3)
 What is the difference between a marketing concept of an organization and a production oriented concept.
(5pts)
4)
  Define what social responsibility and does it have any place in business? Then give an example of a real company that proves your point.
(5pts)
5)

List the 5 forms of utility and give examples of each one.

(5pts)
6)
Comptetetive advantage means? Give an example
(5pts)
7)

Which is the most important of the 4 Ps? Give an example of a real live company to prove your point.

(5pts)
8)

Define the 4 oppurtuties of marketing and give examples of each.

(5pts)
9)
Why does a target market have to be homogeneous? Give an example
(5pts)
10)
Which P of the marketing mix is Walmart famous for? Clue - its not price
(5pts)
11)
List the four requirements for a "good" market segment. Identify a market segment that fits these requirements
(5pts)
12)
Give me two reasons why segmenting can increase sales.
(5pts)
13)
What is difference between qualifying and determining dimensions Give me examples with the answers
(5pts)
14)
Why is positioning so important in marketing? once again give me an example
(5pts)
15)
List the three types of market oriented strategey planning? Give examples with your answers.
(5pts)
16)
What is a "Market" What is the requirement that differentiates a market form just a similar group of people?
(5pts)
17)

What is a competetive barrier? Give an example

(5pts)
18)
Which is the most useful statistic in determining the true value of a country, GDP or GNI
(5pts)
19)
What are the two types of screening criteria for new markets? Which is more important? Justify your answer.
(5pts)
20)
How can Nationalism affect a companies marketing plan. Will prices go up?
(5pts)
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