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This exam was turned in on time on Wednesday, April 6 at 11:55 PM
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Paul submitted this Attempt On time on Tuesday, March 22 at 11:17 PM Paul spent 0 minutes taking the Attempt
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Exam
1)
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1. What are the three selective processes that we use to gather and intrepret information?  Please give examples.
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2)
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2. List three examples of the types of modern life cycles stages and give an example of something that would purchase.

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3)
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3. What are three types of problem solving levels? please give examples.
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4)
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4.  Identify the 6 step process of the adoption process.
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5)
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5. Explain what is meant by a hierarchy of needs and provide and examples of one or more products that enable you to satisfy each of the four levels on need.
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6)
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6. Identify the different roles and  explain and give a real life example of one the barriers that that any of these roles can create.
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7)
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7. Identify the three types of organizational buying processes and give examples of each.

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8)
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8. What is the Foreign Corrupt Practices Act?
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9)
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9. What is reciprocity and is ethical? Give an example to justify your answer.
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10)
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10.  Explain why a customer might be willing to work more cooperatively with a small number of suppliers rather than pitting suppliers in a competition against each other. Give an example that illustrates your points.
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11)
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11. List the 5 steps of the Marketing Research Process.
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12)
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12. Define and give an example of secondary data?
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13)
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Explain the difference between Quantitative and Qualitative Research?
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14)
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Identify three types of surveys and give an advantage and disadvantage of both.
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15)
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Define response rate  and discuss why a marketing manager might be concerned with about the response rate achieved in a particular survey. Give an example.
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16)
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List the Four types of consumer product classes and give an example.
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17)
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Define Heterogeneous shopping products and why is it so important to retailers to have this characteristic? 
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18)
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Identify the 5 levels of brand familarity.
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19)
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Is there any difference between a brand name and a trademark? If so, why is this difference important?
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20)
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In the past ,Sears emphasized its own dealer brands. Now it is carrying more well known manufacturer brands. What are the benefits to Sears of carrying more manufacturer brands?
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