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emulation group
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Danielle's final grade is 74/100, C (74%)
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This exam was turned in on time on Sunday, May 8 at 10:30 PM
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Danielle submitted this Attempt On time on Sunday, May 8 at 10:30 PM Danielle spent 3 days 7 hours 2 minutes taking the Attempt
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Exam
1)
5/5
5/5
Identify the four stages of the product life cycle and give a product example of each cycle?
(5pts)
Danielle's answers
Introduction Stage ex third generation mobile phones Growth Stage ex portable dvd players Maturity Stage ex personal computers Decline ex typewriters
Word count: 14 words
2)
3/5
3/5
What is the Federal Trade Commissions' definition of  a " New" product?
(5pts)
Danielle's answers
A product must be entirely new or changed in a "functionally significant or substantial respect."
Word count: 15 words
3)
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Identify the five steps of the "New product development process". Which is the most important?
(5pts)
Danielle's answers
Idea generation Screening Idea evaluation Development Commercialization Most important is idea evaluation of a new idea's likely profitability and return on investment.
Word count: 17 words
4)
4/5
4/5
Define benchmarking and give an example
(5pts)
Danielle's answers
Benchmarking relies upon a comparison between the activities of your own organization and those of another. example SWOT analysis
Word count: 18 words
5)
0/5
0/5
Discuss the social value of new-product development activities that seem to encourage people to discard products that are nto all worn out. Is this an econmic waste?  How worn out is worn out?
(5pts)
Danielle didn't answer this question
6)
2/5
2/5
What is the difference between " selling direct' and direct marketing?
(5pts)
Danielle's answers
Direct marketing is identifying a demand. Direct selling is providing the supply.
Word count: 12 words
7)
3/5
3/5
Define discrepancy of assortment and give an example.
(5pts)
Danielle's answers
The lack of all the items a customer needs to receive full satisfaction from a product or products. Example golf balls
Word count: 21 words
8)
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5/5

List the the three types of marketing exposure?

(5pts)
Danielle's answers
Intensive distribution Selective distribution Exclusive distribution
Word count: 4 words
9)
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List and explain the four types of regrouping activities that middlemen use to create a value for their service?
(5pts)
Danielle's answers
Accumulating involves collecting products from many small producers. Bulk-breaking involves dividing larger quantities into smaller quantities as products get closer to the final market. Sorting means separating products into grades and qualities desired by different target markets. Assorting means putting together a variety of products to give a target market what it wants.
Word count: 50 words
10)
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4/5

Give three advantages of a manufacturer using a dual distribution system

(5pts)
Danielle's answers
Marketers use this strategy either to maximize their firm’s coverage in the marketplace or to increase the cost-effectiveness of its marketing effort.
Word count: 22 words
11)
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4/5
Define the total cost approach when evaulating Physical Distribution Systems. Give examples of how comflicts might occur  between different departments in an organization.
(5pts)
Danielle's answers
Total cost approach involves evaluating each possible PD system and identifying all of the costs of each alternative.
Word count: 18 words
12)
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List the 5 transport modes, and compare their cost and delivery speed to each other.
(5pts)
Danielle's answers
The five major modes of transport are the following: railroads, motor carriers, water carriers, pipelines, and air carriers. Advantages of using railroads fast delivery, cost effective, and capacity. Disadvantages would be unforeseen delays and reliance on rail freight operator’s timetable. Advantages of using truck would be ideal for short distances and easy to communicate with driver. Disadvantages of using trucks would be subject to traffic delays and subject to breakdowns. Advantages of airlines would be fast delivery and reduced lead time on supplier. Disadvantages of airlines flight delays and cost.
Word count: 89 words
13)
5/5
5/5
Identify the 6 actual expenses incurred for total inventory cost.
(5pts)
Danielle's answers
Interest expense and opportunity cost of money tied up in inventory Cost of storage facilities and maintaining them Handling costs Cost of damage to products while in inventory Costs of risks such as theft and fire Costs of inventory becoming obsolete
Word count: 36 words
14)
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5/5
Clearly differentiate between a warehouse and  a distribution center. Explain how a specific product would be handled differently by each.
(5pts)
Danielle's answers
Private warehouse are storing facilities owned or leased by companies for their own use. Public warehouse are independent storing facilities. Goods must be handled one when put into storage and again when removed to be sold. Distribution center is a special kind of warehouse designed to speed the flow of goods and avoid unnecessary storing costs.
Word count: 55 words
15)
3/5
3/5
If a retailer operates only from a website and ships orders by UPS, is it freed from the logistics issues that face traditional retailers? Expalin your thinking.
(5pts)
Danielle's answers
They would still have the problems of not being delivered timely or being lost.
Word count: 14 words
16)
2/5
2/5
What is an agent middleman's marketing mix?
(5pts)
Danielle's answers
Agent middlemen are wholesalers who do not own the products they sell. Their main purpose is to help in buying and selling.
Word count: 22 words
17)
4/5
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Discuss a few changes in the marketing enviromnent that you think help to exlain why telephone, mail-order, and Interner retailing have been growing so rapidly
(5pts)
Danielle's answers
Competition and technological. Changes in technology may significantly influence the demand for a product
Word count: 14 words
18)
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How do you think a retailer of Whirlpool washing machines would react if Whirlpool set up a website and sold direct to consumers, and shipped direct from its distribution center? Explain your thinking.
(5pts)
Danielle's answers
I think the retailer would be upset and would have to plan how to keep their customers. The customers would recieve the product faster buying off the website and coming straight from the distribution center.
Word count: 35 words
19)
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5/5

What is the difference between  an Agent Middleman and a Manufacturingt Agent?

(5pts)
Danielle's answers
A manufacturers' agent sells similar products for several noncompeting producers for a commission on what is actually sold. Such agents work almost as members of each company's sales force but they're really independent middlemen. More than half of all agent middlemen are manufacturers' agents
Word count: 44 words
20)
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0/5
Idfentify three reasons why a company has to have some type of reverse channel policy.
(5pts)
Danielle's answers
By new laws designed to help the environment.
Word count: 8 words

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