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This exam was turned in on time on Tuesday, March 22 at 10:05 PM
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Natalie submitted this Attempt On time on Tuesday, March 22 at 10:05 PM Natalie spent 22 hours 36 minutes taking the Attempt
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Exam
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1. What are the three selective processes that we use to gather and intrepret information?  Please give examples.
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Natalie's answers
The three selective processes that we use to gather and interpret information are exposure, perception, and retention. Selective exposure is seeing only what you want to see. Perception is hearing only what you want to hear. Retention is remembering only what you want to remember. Exposure is like when you are reading a magazine an overlook things that do not interest you. Perception is when a person hears a commercial that comes on the radio or television that doesn't interest them so they turn channels, mute, or even ignore whatever in on. Retention is when a person hears or sees something, but since it doesn't interest them they do not remember it or it doesn't register with them.
Word count: 118 words
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2. List three examples of the types of modern life cycles stages and give an example of something that would purchase.

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Natalie's answers
Three examples of the types of modern life cycles stages are singles and young couples, empty nesters, and middle aged couples with children. Singles and young couples that do not have children are more willing to try new things. They tend to buy more cars and furnishings. Empty nesters have children, but they have grown up and no longer have children living under their roof. These people are free in a since which means they can do what they couldn't when they had a dependent. They tend to spend more money on traveling. Middle aged couples with children spend most of their time taking care of the kids and making sure they have what they need. They tend to spend money on education, medicine, and personal items like clothing.
Word count: 129 words
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3. What are three types of problem solving levels? please give examples.
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Natalie's answers
Three types of problem solving levels are routinized response behavior, limited problem solving, and extensive problem solving. Buy are product as soon as it comes out, out of habit like the latest video game is a routinized response behavior. Looking at options before coming to a decision to buy, or asking a salesperson which game has the best quality and which game you will enjoy playing the most is limited problems solving. Getting many opinions from family and friends about what is the best gaming system to buy, and getting different options as well as prices and reviews to get the best and most reliable game system is extensive problem solving.
Word count: 111 words
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4.  Identify the 6 step process of the adoption process.
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Natalie's answers
The six steps in process of the adoption are awareness, interest, evaluation, trial, decision, and confirmation. Awareness is knowing about a product, but no knowing the details. Interest is finding more information about a product that interests you. Evaluation is thinking about how the product will fit into everyday life, and if you can imagine yourself with that product. Trial is buying the product and seeing what it does. Items that are too expensive often don't get adopted. Decision is whether you decide to adopt the product or reject it. Confirmation is when the buyer wants support in their decision.
Word count: 100 words
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5. Explain what is meant by a hierarchy of needs and provide and examples of one or more products that enable you to satisfy each of the four levels on need.
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Natalie's answers
Hierarchy of needs is a buyers reasons for purchasing something. There are four levels of needs they are physiological, safety, social, and personal. Physiological needs are things you body needs like food, water, sleep, and sex. Safety needs are needs that protect. Health, security, medicine, and exercise are safety needs. Social needs are needs for friendship, love, status, reputation, and esteem. Involvement and interaction with others is a social need. Personal needs satisfy the inner self. Personal needs involve having fun, freedom, relaxation, or whatever a person likes to do, and what makes them happy.
Word count: 95 words
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6. Identify the different roles and  explain and give a real life example of one the barriers that that any of these roles can create.
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Natalie's answers
The different roles in multiple influence buying are users, influencers, buyers, deciders, and gatekeepers. Users are productions line workers and or their bosses. Influencers are engineers or people who write specifications. Buyers are purchasing managers who have responsibilities for sales. Deciders are the people who have the power to select and approve the supplier. Gatekeepers are people who control the flow of information within the organization. When building something like a supermarket it takes a long time to get everyones approval which is stressing and complicates the promotion job and lengthens it.
Word count: 92 words
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7. Identify the three types of organizational buying processes and give examples of each.

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Natalie's answers
The three types of organizational buying are new-task buying, straight rebuy, and modified rebuy. New-task buying involves a new need of a customer. Buying a product multiple times is common. Product specifications, knowing the supplier or source, and continued routine are part of new-task buying. Straight rebuy is when a customer repeatedly repurchases items that are good and satisfactory. Modified rebuy is finding something new without starting the search all over. Modified rebuy is mainly done to update the marketing mix so that it is at its best. Sometimes buyers rely on competition to get the best price, and other times buyers routinely buy from one vendor whom it has a good relationship with.
Word count: 114 words
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8. What is the Foreign Corrupt Practices Act?
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Natalie's answers
The Foreign Corrupt Practices Act prohibits the United States marketing firms from paying bribes to foreign officials. If a firm does so they will face stiff penalties. The law was amended in 1988 to allow small payments if they are customary in a local culture. Government officials request bribe money to sway a purchase decision is what the Act was about. Although it is wrong in the United States in other countries it is considered business.
Word count: 76 words
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9. What is reciprocity and is ethical? Give an example to justify your answer.
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Natalie's answers
Reciprocity is a mutual exchange or mutual dependence or action. It is also considered an exchange of benefits. If reciprocity is used properly it is ethical. If you are helping others in hopes of them returning then it is fine, but if you are just doing it to gain money or sales then it can be wrong. If my flower shop gives away free balloons to customers in order to draw them into the store it is reciprocity. I am exchanging the balloons so they will remember coming into my store, and hopefully want to come back.
Word count: 97 words
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10.  Explain why a customer might be willing to work more cooperatively with a small number of suppliers rather than pitting suppliers in a competition against each other. Give an example that illustrates your points.
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Natalie's answers
A customer might be willing to work more cooperatively with a small number of suppliers because they work together to achieve both mutual and individual objectives. Problems in a cooperative relationship are a joint responsibility. Buyers often look for several dependable sources of supply to protect themselves from unpredictable events like strikes, fires, or floods at a wholesale supply plant. Putting suppliers in a competition against each other by making them bid can result in unwanted products that the buyer didn't really need to purchase.
Word count: 85 words
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11. List the 5 steps of the Marketing Research Process.
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Natalie's answers
The five steps of the Marketing Research Process are define the problem, analyze the situation, gather problem-specific data, interpreting the data, and solving the problem.
Word count: 25 words
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12. Define and give an example of secondary data?
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Natalie's answers
Secondary data is information that has been collected or published already. Secondary data is information put on the internet which is the first place people look for information about something. Secondary data is available from libraries, trade associations, government agencies, and private research organizations. A magazine is an example of secondary data.
Word count: 52 words
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Explain the difference between Quantitative and Qualitative Research?
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Natalie's answers
Qualitative research is in depth and detailed responses. Quantitative research is speedy quick responses and getting answers fast. Detailed responses involve more time and effort. Quick responses make for quicker decisions.
Word count: 31 words
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Identify three types of surveys and give an advantage and disadvantage of both.
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Natalie's answers
The three types of surveys are mail and online, telephone, and personal interview surveys. Mail and online surveys are good for extensive questioning and convenient for responders. These surveys can be done anonymously. Questions for mail and online surveys must be easy and simple to understand. Often people do not complete these surveys and if they do the results can be misleading. Telephone surveys get quick answers to simple questions. They can be much more in depth than mailed and online surveys. Answers are recorded immediately rather than waiting for them to come in. Often telephone surveys are not done because people don't really know who is on the other end of the phone. Personal interview surveys are very detailed and can be expensive. During personal interviews the questioner can keep the responders attention better. Questioners on personal interview questions can get better answers because they can explain the questions. Sometimes the respondent might not answer correctly because they may be embarrassed to say the truth.
Word count: 166 words
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Define response rate  and discuss why a marketing manager might be concerned with about the response rate achieved in a particular survey. Give an example.
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Natalie's answers
Response rate is the percent of people contacted in a research sample who complete the questionnaire. A marketing manager might be concerned with the outcome or lack there of. They feedback could also be negative. The manager may also be concerned with wasting money. If a survey were taken about how a product works or how it compares to others the outcome could have bad results.
Word count: 66 words
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List the Four types of consumer product classes and give an example.
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Natalie's answers
The four types of consumer product classes are convenience, shopping, specialty, and unsought. Convenience class are products a consumer needs but doesn't want to spend time to get such as milk. The shopping class are products a customer feels like is worth effort to compare with similar products like a TV. Specialty products are what a customer really wants and spends the time and effort to find the right thing like a car. The unsought class is a product a customer doesn't yet want, but know they can buy. An example of an unsought consumer is a red cross blood drive which reminds donors how important it is to give blood.
Word count: 111 words
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Define Heterogeneous shopping products and why is it so important to retailers to have this characteristic? 
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Natalie's answers
Heterogeneous shopping are shopping products a customer sees as different and wants to inspect for quality and suitability. Furniture and clothing are an example of heterogeneous shopping. Quality and style matter more than price in heterogeneous shopping. People need options and having stylish products that appeal to buyers gets their attention and makes them want the product no matter price.
Word count: 60 words
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Identify the 5 levels of brand familarity.
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Natalie's answers
The five levels of brand familiarity are rejection, nonrecognition, recognition, preference, and insistence. Rejection is when customers won't buy a brand unless it changes its image. Nonrecognition is when consumers don't recognize a brand. Recognition is when customers remember a brand. Preference is when customers choose a specific brand because they like it or out of habit. Insistence is when customers must have a particular brand and are willing to do what they have too to find it.
Word count: 78 words
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Is there any difference between a brand name and a trademark? If so, why is this difference important?
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Natalie's answers
Brand name is a word, letter, or group of words or letters that are legally registered for use by a single company. Trademark is a legal term that includes words, symbols, or marks that are legally registered by one company. Trademarks are different by the fact that when a brand name doesn't have to be printed to be a brand name, but a trademark is when the bran name or mark is printed on something even if it isn't on that product.
Word count: 82 words
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In the past ,Sears emphasized its own dealer brands. Now it is carrying more well known manufacturer brands. What are the benefits to Sears of carrying more manufacturer brands?
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Natalie's answers
Manufacturer brands are created by producers. The benefits of Sears carrying more manufacturer brands are these brands are known nation wide, and the product is already presold to some target customers. Manufacturer products are trusted brands that are popular and people know about.
Word count: 43 words

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