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emulation group
1)
Identify the four stages of the product life cycle and give a product example of each cycle?
(5pts)
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    by Natalie Davis
    Natalie Davis's answers
    The four stages of the product life cycle are marketing introduction, market growth, market maturity, and sales decline. The marketing introduction is when a new product is introduced and sales are low. The market growth is when consumers begin buying the new product and sales rapidly increase. The market maturity is when sales start to slow down, and competition starts up. Sales decline is when new products replace the old and the cycle begins again. Example: Mary Kay decided to come up with a new makeup formula that can help reverse wrinkles. Marketing introduction is creating the new product and releasing it to the public to buy. Marketing growth is when the new reversal make up starts sailing rapidly. Marketing maturity is when a competitive makeup brand starts selling their own new reversal makeup and sales slow down for Mary Kay. Sales decline is when Mary Kay comes up with an even better makeup that replaces the old reversal makeup with a reversal, anti-aging makeup that helps fight off pimples and breakouts.
    Word count: 172 words
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  • 5/5
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    by Amy Hill
    Amy Hill's answers
    Market Introduction- for example, when Glaceau introduced Vitaminwater. People weren't sure about it, but after a while, it finally took off. Market Growth-this is pretty much any product, like the GPS systems, or a touchscreen phone. other companies see a good product and try to copy this product. Market Maturity-cars, boats, and appliances. There's a lot of competition, but everyone needs these items, and there are well known manufacturers, so even though new companies are coming into the market, there are already well established ones out there. Sales Decline- like Clorox, even though they are known for their bleach for over 100 years (and have since expanded to other types of cleaners) there are new products out there that are less harsh and clean even better than Clorox bleach, such as Oxiclean.
    Word count: 129 words
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    by Whitney Horrell
    Whitney Horrell's answers
    The product life cycle consists of four stages. They are market introduction, market growth, market maturity, and sales decline. An example of each of these would be: market introduction:MP3 players are introduced. market growth: everyone flocks to the stores to get the latest development in new technology, while Apple goes to the drawing board. market maturity: sales on MP3's are starting to level off. sales decline: Apple introduces the iPhone. An iPod and a phone all in one. Who needs an MP3 player?
    Word count: 79 words
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    by Danielle Johnson
    Danielle Johnson's answers
    Introduction Stage ex third generation mobile phones Growth Stage ex portable dvd players Maturity Stage ex personal computers Decline ex typewriters
    Word count: 14 words
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    by Laura Lee
    Laura Lee has not taken this exam.
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    by Paul Maclin
    Paul Maclin has not taken this exam.
  • 5/5
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    by Dea Meloche
    Dea Meloche's answers
    The first stage of the product life cycle is market introduction. This stage involves promotion to introduce the product to customers and create a want or desire for the product. Typically, sales start out low but that is not always the case. Apple knows how to create “buzz” and a desire for their products before they ever hit the market. It is estimated that 1.5 million iPhone 4’s were sold the very first day. The next stage is market growth, in which sales and profits grow at a fast pace. It is at this stage that companies have to be diligent in watching the competition. This is especially evident with fashion such as Uggs. Once consumers saw their favorite starts sporting the shoes, they had to have them and sales grew quickly. The third stage is market maturity, where sales begin to level off and competition becomes a big issue. It is at this stage that product loyalty really helps a company. The mp3 market is a good example of this stage. The first to come out was the iPod. Everyone had to have one. Then, it seemed to happen overnight, the market was flooded with mp3 players from a lot of famous electronics manufacturers. They all tried to play on the weaknesses of the iPod, which were battery life and proprietary software, or iTunes. However, Apple stayed in the game by revamping their original product several times so they always had something “new” to offer consumers. There are still die-hard Apple fans that stand by their iPod and Apple definitely knows how to stay competitive. The last stage is sales decline. It is at this point that new products come out and price becomes the competitive edge. Products, such as Tide laundry detergent, never go away. They have a loyal customer base and sales level off but stay consistent. However, things like fashion or electronics become outdated or obsolete. Electronics manufacturers know they have to have new products in development before their “latest and greatest” even hits the market.
    Word count: 338 words
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    by Dennis Sammons
    Dennis Sammons's answers
    1 Market introduction 2 Market growth 3 Market maturity 4 Sales decline Market introduction and example would be the new front load washer and dryer. Market growth would be the new i phones taking over other phone on the market Market maturity would the i phone that every want but wait until the news come out. Sales decline old outdated washer that nobody wants, buying the new one for more energy saving.
    Word count: 68 words
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    by Peggy Sayre
    Peggy Sayre's answers
    1)Market Introduction - a new product that has just been introduced in the market 2) Market Growth - the product has become popular and there are many competitors entering the market 3) Market Maturity - sales have leveled off & competiton gets tough 4) Sales Decline - product has lost it's new edge and sales have slowed down
    Word count: 55 words
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    by Belinda Sisemore
    Belinda Sisemore has not taken this exam.
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    by David zFieber
    David zFieber has not taken this exam.